The Power Ad Series (copy writing tips)

The ability to write powerful ad copy comes down to a combination of experience and practise. The more you do it, the more you learn and the better you get. Check out these ad copy writing articles to see some of the things I've learned about direct response and lead generation copy over the last 16 years...

• Power Ad Secret #1 - Urgency
  
• Power Ad Secret #2 - Stop
• Power Ad Secret #3 - The Hook
  
• Power Ad Secret #4 - The Promise
• 4 things I wish I'd know about article marketing when I started out
• The power of 'you' in ad copy
• Advertising's 7 magic words

I've written many more articles about ad copy writing, lead generation technique, online marketing, SEO (search engine optimisation) and Internet advertising. You can find links to many of my marketing articles here.