Friday, 22 May 2009

The problem of human inertia

All sales and lead generation ad copy has one aim - to overcome human inertia and get the click, from submission, reply coupon, email, phone call or sale.

It isn't easy to overcome human inertia, and this article explains why (in some detail). It looks at the nature of the problem, and how to resolve it for your product or service. Very valuable information!