Saturday, 23 May 2009

An SEO Conundrum

One of my clients sells a range of designer sofa beds, and wanted to achieve better performance in Google. Her domain includes her surname (Bolton), which meant the site was showing up for the search 'sofa bed bolton'. But she is based in London, and needed it to show up for 'sofa bed london'.

I made the necessary changes to her content, and secured a number of contextual links. It should now show up on page one of Google for the desired keyword phrase, but it isn't. Yet an article that links to her site is showing up in position 3 on page one of Google. This provides the necessary clue. Perhaps Google hasn't yet reindexed the site?

This can be easily checked as follows...
  • Enter the following into site:www.yourdomainname
  • Find the homepage in the list and look at the heading in Google's listing. This is the title tag, and if it doesn't show the latest title Google hasn't yet reindexed the site
That's what has happened in this case. The site changes so infrequently, Google hasn't bothered to revisit. I'm doing all I can to encourage Google to revisit, but sometimes these things take time.