I made the necessary changes to her content, and secured a number of contextual links. It should now show up on page one of Google for the desired keyword phrase, but it isn't. Yet an article that links to her site is showing up in position 3 on page one of Google. This provides the necessary clue. Perhaps Google hasn't yet reindexed the site?
This can be easily checked as follows...
- Enter the following into google.co.uk: site:www.yourdomainname
- Find the homepage in the list and look at the heading in Google's listing. This is the title tag, and if it doesn't show the latest title Google hasn't yet reindexed the site