Tuesday, 9 June 2009

Is it worth catering to mobile web users?

It's now possible to surf the web using mobile devices, and online marketers have pondered whether or not it's worth catering to the constraints imposed by the tiny low-resolution screens typically found on such devices.

An article in MediaPost has some sobering statistics that help answer that question, at least with respect to web developers considering which platforms to support. To cut to the chase, the medium still has a long way to go. The following point is especially telling in my view: Imagine Facebook...depending on what type of PC...someone was using for their success.

In other words, you may find you have to develop the same application for several platforms. Unless your market is a mobile niche, why would you bother?