Friday, 17 July 2009

Twitter - Why you shouldn't follow everybody that comes along

One way to build your Twitter followers very quickly, is to follow everybody that follows you. And to find as many people as you can, and start following them (a large percentage will follow you back).

My view is, this is a mistake. In particular, I see 2 fatal flaws in this approach...
  1. Your Twitter followers won't be anything like a target market (because it contains anybody and everybody)
  2. Most people who follow you back do so via an automated system, and may never see your tweets
These two facts make your Twitter followers a less responsive (i.e. less useful) list from the perspective of the product or service you're trying to market. Here's an alternative approach to get Twitter followers.

Once you have at least 100 genuine followers who are in your target market, Twitter can be used to send targeted visitors to your site. Click the link and find out how.