In fact, I'll go so far as to say SEO is worthless without lead generation.
Many search engine optimisation 'experts' have a background in web development. In other words, their expertise lies in computer programming.
This type of technical expertise might be fine when it comes to manipulating content so it indexes well in search engines. But it doesn't help you with the following crucial areas...
- Attracting the right type of visitor
- Engaging that visitor on arrival
- Turning interest into an actual business enquiry (i.e. generating the lead)
If you find yourself at the top of Google, but lacking in sales from your website, it's time to take a long hard look at...
- What you're ranking for
- The page your visitors arrive on
- What happens next