That's exactly what I did for a client that wanted to get a brand new site listed on page one for the term perspex furniture. I'm happy to report that objective has been achieved.
When I did the initial keyword research on 'perspex furniture', I found there were more searches for the phrase 'acrylic furniture'. As a result, I've now started work on this term. I'd like to see my client listed in the top 3 for both keyword phrases.
Here's how to go about securing a second keyword once the first objective has been achieved...
- Add the new search term to the title tag
- Add internal contextual links back to the homepage that contain the new keyword phrase
- Add external inbound contextual links back to the homepage
- Add new pages to the site that specifically focus on the new keyword phrase