Friday, 15 May 2009

Qualifying Leads

Qualifying a lead is an essential part of the lead generation process. By weeding out people you don't want to talk to, you save time and make the best use of the resources available to you. Here are several ways to qualify prospects...
  • Offer to answer a question only a qualified lead is likely to be interested in
  • If the prospect needs to be able to afford the product, ask a question that summarizes the problem facing the lead and ask if s/he is prepared to pay your minimum price to solve it
  • Construct an offer that is only attractive to people in the target market, and charge a token amount for it
These ideas are easy to implement, and do an excellent job at weeding out those people you don't want to talk to. More information about making lead generation easier.