Thursday, 16 July 2009

An in-depth look at the lead generation process

Lead generation is one of those things that everybody thinks they know, but few understand in depth. Now there's an article that covers the entire lead generation process from start to finish. I recommend you take a look.

In particular, it's worth pondering the concept of lead generation as a virtuous circle. That's probably the last thing people think about when contemplating lead generation, yet it's easily its most powerful aspect.