Wednesday, 15 July 2009

Twitter owns Internet marketing - here's how to get your slice of the pie...

There's no doubt about it - Twitter is an excellent way to generate leads. My own testing has found that a single Tweet is good for an average of 3 visitors per 100 followers (varies with content, time of day, day of week). That's an interesting statistic, isn't it?

What it tells me is I need to get as many people following me on Twitter as I can. The question is, do I want quantity over quality? If I pick up 1,000 highly targeted and responsive followers, am I better off than somebody with 10,000 followers of assorted quality and responsiveness?

I think I am, which is why I don't automatically follow people who start following me. This costs me followers, and slows down the speed at which I pick up new ones. It's very much a 'slow and steady wins the race' approach to Twitter - and I'm satisfied it's working for me.

My Twitter page has one objective - to be the Internet's best index of links to information, tools, video, resources and news on these topics...
  • Internet marketing
  • Lead generation
  • SEO (search engine optimisation)
  • SEM (search engine marketing)
  • Ad copy writing
  • Web promotion
  • Article marketing
  • Market research
  • Social media marketing
  • Social media optimisation
I post a new Tweet every 50 minutes (often even more frequently), 24 hours a day, 7 days a week.

Follow my Twitter page, and you'll have access to the best of this material from right across the web. It's an excellent way to find this stuff.

Do you want to get your piece of Twitter's Internet marketing success? You might consider copying my strategy in your own area. For example, a singer might post Tweets of interest to the people in his/her target market (i.e. those interested in the style of music s/he produces).

As the number of followers grows, so does the potential audience for the singer's own product.

It's a simple strategy, but one that's not so easily copied. There's a lot of work involved in tracking down 28-29 pieces of content, and then scheduling it to be posted. If you're like me, then you're asking yourself whether or not it's worth it. Yes it is, and I've posted my own economic justification in this article (long story short - I save £400 - see the article to find out why).

I use TweetLater to help with this task, as it allows me to set up tweets in advance so they go out every 50 minutes - whether I'm online or not.

2 comments:

alex said...

I am new in twitter.On 22 july I have created my twitter account.Can you please help me in technique to increase the followers.
How I can fully utilize my twitter account in seo point of view.
My niche is online pharmacy.
waiting for reply.

Wayne Davies said...

Hi Alex

The following 6 steps will answer your immediate question, and get you started on the right track (especially step 1).

There is probably too much to get through this in one go. I recommend you do one a day, and note down any questions you have as you go. Then get back to me with specific questions once you're done. You can do that via the contact form here.

1. Go to this Facebook business page, click the 'Become a fan' button (you need to be logged into Facebook), and browse a collection of very high quality articles about online marketing

2. How to get visitors to your site with Twitter

3. 7 social media sites to use for online marketing

4. Relationship and referral marketing with Twitter

5. Start following this Twitter page, and browse the tweet history. There are links to fabulous online resources - including beginner's guides

6. Join this sales and marketing discussion forum, and ask specific questions. You can get a lot of help on this excellent resource.

Alex, I hope this helps. If you go through all 6 steps, you'll learn a great deal about web marketing. And you'll probably end up with more questions.

These follow up questions will be more specific, and so easier to answer succinctly. Even better, the answers will be more immediately useful to your business.

Let me know how you get on.
Wayne