What it tells me is I need to get as many people following me on Twitter as I can. The question is, do I want quantity over quality? If I pick up 1,000 highly targeted and responsive followers, am I better off than somebody with 10,000 followers of assorted quality and responsiveness?
I think I am, which is why I don't automatically follow people who start following me. This costs me followers, and slows down the speed at which I pick up new ones. It's very much a 'slow and steady wins the race' approach to Twitter - and I'm satisfied it's working for me.
My Twitter page has one objective - to be the Internet's best index of links to information, tools, video, resources and news on these topics...
- Internet marketing
- Lead generation
- SEO (search engine optimisation)
- SEM (search engine marketing)
- Ad copy writing
- Web promotion
- Article marketing
- Market research
- Social media marketing
- Social media optimisation
Follow my Twitter page, and you'll have access to the best of this material from right across the web. It's an excellent way to find this stuff.
Do you want to get your piece of Twitter's Internet marketing success? You might consider copying my strategy in your own area. For example, a singer might post Tweets of interest to the people in his/her target market (i.e. those interested in the style of music s/he produces).
As the number of followers grows, so does the potential audience for the singer's own product.
It's a simple strategy, but one that's not so easily copied. There's a lot of work involved in tracking down 28-29 pieces of content, and then scheduling it to be posted. If you're like me, then you're asking yourself whether or not it's worth it. Yes it is, and I've posted my own economic justification in this article (long story short - I save £400 - see the article to find out why).
I use TweetLater to help with this task, as it allows me to set up tweets in advance so they go out every 50 minutes - whether I'm online or not.