Thursday, 16 July 2009

Is there a place for Squidoo in your online marketing?

Squidoo is one of those odd Internet sites where it's sheer usefulness to Internet marketing and lead generation isn't necessarily obvious. Yet Squidoo does offer you and I several useful benefits...
  • You can set up a web page very quickly (Squidoo refers to a web pages as a lens)
  • Your web page is likely to be indexed by Google, Bing and Yahoo
  • There's no limit to the number of pages you can set up
  • It has plenty of built in modules and tools
  • It connects to other social media tools
  • There are ways to promote your page within Squidoo's own network
Each page you set up works best if you focus on a particular topic. For example, I set up a Squidoo page that describes how to use Twitter to get visitors to your web site. It took just 8 minutes to create this page and put it live for all to see.

Not only was it easy and fast to set up, it links to several articles I'd already written and placed elsewhere on the web. So Squidoo has a role to play in a virtuous SEO circle I'm creating around the concept of using Twitter as a source of traffic for lead generation. What's not to love about that?