Wednesday, 25 November 2009

Going Local with SEO

There are times when a website owner is better off avoiding the most popular keywords. By focussing on geographically targeted local keywords, a business owner...
  • Saves money
  • Saves time
  • Is more likely to succeed
This Battersea Dentist is a case in point. They're better off competing for the modest keyword phrase Battersea Dentist than more contested terms such as London Dentist or cosmetic dentistry. Here's why...
  • The client has a limited budget
  • There isn't the funds to engage in link-building activity
  • People entering "Battersea Dentist" into search engines are likely to be very good prospects
  • Some people use this term will need a dentist immediately
In other words, this is a term appropriate to the client. They can compete for it, and are highly likely to secure new clients as a result.

As the competition for keywords grows, geotargeted locally-orientated SEO is likely to gain traction.