- Focus the page on the market you're after
- Stopping posting pointless unfocussed 'tweets' such as 'I'm doing X'
- Post regular 'tweets' throughout the day
- Write 'tweets' that include specific keywords your target market is interested in
- Work on building pagerank for your Twitter page
Under this strategy, you're using Twitter as a way to generate traffic back to your web site(s). In effect, Twitter becomes either a lead generation tool for your business.